The view from my front porch

Saturday, January 29, 2011

Promoting your blog

When I think of different ways to promote a blog, I think of networking. Blogs provide amazing connectivity, and when promoting a blog, we should take advantage of that. First, you could share your amazing blog with your friends via facebook and twitter. Get the word out! Generally we have a fair amount of friends that are interested in the same things we are, so maybe they would like to read your blog. Encourage them to share it with their friends too. Soon the whole world will be reading your blog. In theory at least.

Another way to promote your blog is to go onto similarly themed forums and provide helpful information. Then spam a link to your blog. Or more subtly link it in your signature. This will draw people to your blog. The same can also be said by commenting on other blogs. By providing useful feedback in their comment section, perhaps people will be drawn to your blogs.

Once you have millions of people that read your blog daily (or in my case five, Hi Mom!) maintenance really becomes the issue. You want to have a strong theme which keeps people coming back. You should also keep focused. Common consensus among Tweeters is that constant retweeting (resending a different user's message out to your followers) as well as inside jokes will cause you to lose followers. And I would bet that blogs are pretty much the same. If you're constantly regurgitating random information from other sources, as well as posting inside jokes for a small group of friends, you'll most likely lose readers. No one likes feeling left out!

Now let’s get out there and promote!

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